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Is Your Job Recession Proof? You Need to Know Immediately.

Is your job recession proof? It has been 10 years since the last recession. I remember it well. My husband and oldest son had a remodelling business and were the only source of our income. I was just starting a prepared food business called Mom’s Table.

What happens to our job when a recession starts.

When the last recession hit in September of 2008 my son and husband lost all their work in 48 hours.

Overnight my work was all we had and I had just started it in August of 2008. Talk about timing! This seemed to be the worst time to start a business.

People were being laid off all around us. Home foreclosures were at an all-time high. Banks were closing or on the verge of closing. Stocks were dropping like a rock. Are you ready for this? Is your family protected?

Back in the early 70’s we had a recession started by skyrocketing oil prices and interest rates. Mortgage rates to refinance your home were 15-16%. I had to stand in line to get gas for hours. Can you imagine that?

My point is, all through history you and I have been surprised by recessions because they come like a thief in the night. They are difficult to predict. Like in 2008 when unemployment hit a record 12%.


Why we should start thinking about the next recession.


First, the feds are raising interest rates. But you are thinking “so what they are at a low point nothing like 2008 or the early 70’s”.

People tend to utilize a large per cent of their income for homes, new cars, and credit card purchases. So, interest going up 1-2% can have a drastic effect on credit cards, car purchases, short-term ARM type mortgages and long-term new home purchases. You and I depend on credit cards for vacations, weddings, college, and other essentials.

Inflation is another evil setting on the sideline where overnight practically everything can go from affordable to out of sight. Inflation was the main culprit in the early 70’s. Can you imagine money market rates at 14-15%? Well, that happened because very few people had any savings at all because they were in a fight for survival. Banks were begging for money or deposits, so they could lend at high rates.

Our government is taking a protectionist position with none or very little trade agreements. Military spending is at an all time high. Baby boomers are collecting social security at an all-time high. Oil is increasing in price. Medicare to care for our elderly is stretched as far as it can be stretched with more people every year. Most common people don’t have health care because of the cost. The national debt is still skyrocketing and so on.

How do you protect your income and your family?


Buy a franchise that serves an everyday need: FOOD. Back in 2008, I got to work pushing my food as my life depended on it. But guess what it was recession proof. People still needed food. People were glad to find a reasonably priced alternative to restaurants and grocery stores. Freshly prepared food was a hit.

Even when the recession stopped my business still grew. Why? Because everyone gets tired of eating out, bringing fast food home, stopping at the grocery store at 5 pm during the week or just prepping and cooking food on their own.

I found a concept, that unlike the prepping box phase that is sweeping the nation, is sustainable. I support myself and my husband with Mom’s Table income and have done so for 10 years and our revenue is still growing because we solve the pain like no one else.


How does Mom’s Table work?


It’s home cooking to go. We use our proprietary recipes to prep and prepare a home cooked meal that families love but don’t have the time, skills or motivation to prepare for their families. They just stick it in the oven and presto, they have a fresh home-cooked meal. Pick it up…heat it up…Done!

We are the go-to place for that last minute, “I didn’t plan anything” solution. Call ahead and you can be in and out in 5 minutes or less or just stop and browse what we have to offer. We have an extraordinary number of customers that tell us “I am so glad you’re here”.

So, think about our economy and ask yourself is your job recession proof or will you be prepared with a Mom’s Table franchise?

Marketing is the Biggest Mistake Owners Make


Marketing is the biggest mistake every business-owner makes by not getting out and pressing the flesh with the public or marketing their product face-to-face.

Ask yourself if you are the type of person that doesn’t mind marketing their product face-to-face? If not then you don’t need to buy a franchise.

Fear of Rejection

If you are nervous or downright scared of marketing your products face-to-face in an elevator, on the street, or at a PTA meeting than you need to find another occupation because honestly, you will not make it in business otherwise.

Most people for whatever reason feel sleazy or that they are doing something wrong by pushing their products to strangers or even close friends. It takes a special person to be able to pull that off successfully.

Confident in Your Franchise

You must have total confidence in your product and franchise business. This is the only way you will be able to market your product face-to-face. It’s important that you pick a franchise that you feel 100% that it will change peoples lives for the better.

It is only by pinpointing your customer’s pain that you will be able to stand your ground and present your case in all meetings with others. It is also the reason these strangers want to hear what you have to say. They want that pain no matter how small to go away.

Look at it from the prospects side. Maybe they are tired of fixing dinner for 2 hours every night, so their family eats well. Does your product solve that? Maybe they are tired of waiting in the fast food line while feeling guilty about it? What is a better option?

What about Social Media Marketing You Say

Social media marketing is about getting the word out there that helps people find what they are looking for to help with that pain point. But to get those customers to come to you it helps to know how to cure the pain. Ask yourself this, which headline gets your attention?

  1. Use Prepared Meals to Feed Your Family. Or
  2. Tired of Cooking? Pick Up a Prepared Meal on the Way Home Tonight!

You see social media marketing will get the solution for “tired of cooking” out there and people will call and ask questions. Is your food healthy? Is your food gluten-free? And loads of other questions that you will have to defend to be successful.

You see all social media does is expedite the public to you but it’s up to you to close the sale.

How Creative Marketing Helps You Sell Your Franchise Products

A great story I like to tell is about my logo. When I started I met with a lady at my church that agreed to design me a logo for my business. The cost was $200. At the time that sounds expensive but because I got a professional to develop it I have profited from that logo thousands of times over.

The point is I needed something catchy that would grab people’s eyes, so they would ask questions. It was worth the money to find a creative professional to do that for me.

How can you be creative? Maybe hand out flyers at the next community dance? Maybe let people try samples at a 5K race? Maybe stand out by the road with a sign and wave it around? I’ve done them all and then some.

All these creative endeavours take a little moxie to pull them off, but it is the fastest way to build a group of buyers for your products.

The days of advertising in print media is pretty much over. I have tried and wasted a lot of money with little to no return buying ads but every time I go face-to-face I win over customers.

Make Your Marketing Efforts Fun

Everyone likes to have a little fun. I have sponsored a pie eating contest, musical chairs event and drawings or raffles.

I once co-sponsored a contest at Halloween to guess how much a pumpkin weighted. Closest one to the correct weight won a gift certificate to my business and got a pumpkin for free. It was surprising how many people stopped back by to see if they won or who did.

There are really lots of ways to have fun you just must come up with a simple but silly idea.

My Conclusion

The whole point is always to be thinking of ways you can be marketing your products. Find your customer’s pain point and how your product cures that pain. Also, be creative and get yourself out there in a way that grabs people’s attention. But most of all have some fun.